Paid wifi & cellular là gì
By: Patricia R. Hume, Chief Commercial Officer, iPass
We live in a di động world, where a staggering 4.8 billion people around the world are thiết bị di động users. Among mỏi those billions, more than one billion are điện thoại professionals. The United States in particular is seeing astounding growth in its sản phẩm điện thoại worker population, which is now mix khổng lồ represent three quarters of the total workforce by 2020.The number of điện thoại professionals in the workforce is expanding even faster in large emerging economies like Trung Quốc, India, and Brazil.
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As a CEO of a global firm, it’s obvious khổng lồ me that every one of those sản phẩm điện thoại professionals needs lớn be connected, as increased access to connectivity has been one of the largest drivers of productivity in the global economy over the last 40 years. More than 70 percent of enterprise data is already on some khung of sản phẩm điện thoại device. I believe sầu any manager will eđến this point as well: anytime, anywhere access to lớn data and applications makes their employees more effective.
"di động professionals tkết thúc to lớn gravitate toward free Wi-Fi, which offers the immediate cost advantage over paid Wi-Fi—however, it can present serious cost issues"
The question, then, is how we keep the more than one billion mobile professionals connected to lớn high-tốc độ, high-quality internet, so they can persize the host of business tasks that are crucial lớn improving company ROI. You are likely aware that everyday tasks such as downloading large presentations, sharing files, transferring đoạn Clip & accessing cloud-based applications & Unified Communications tools each require a significant amount of data.
And when it comes lớn getting connected, Smartphone professionals already choose Wi-Fi. They find Wi-Fi faster, cheaper and more reliable than cellular. The data corroborates their preference too. The overcrowding of cellular networks has already lead khổng lồ major data offload lớn Wi-Fi, which now carries more than half of all thiết bị di động data. That number is expected to lớn jump to 60 percent over the next few years.
However, Wi-Fi’s popularity can also create some challenges for businesses. mobile professionals tkết thúc khổng lồ gravitate toward free Wi-Fi, which offers the immediate cost advantage over paid Wi-Fi—however, it can present serious cost issues if you don’t educate your end users about its dangers as part of a larger di động strategy.
Security
Free Wi-Fi, even the seemingly innocuous không tính tiền Wi-Fi at your khách sạn, comes with numerous security risks and privacy erosions—from infamous man-in-the-middle attacks to identity spoofing & tracking by ISPs và other entities. That’s because free Wi-Fi networks, unlike paid Wi-Fi, don’t require authorization to lớn access. The openness of không tính phí Wi-Fi networks leave sầu your employees vulnerable to data and identity theft, prying eyes as well as software virut and malware infection.
The easiest way for hackers to lớn gain access to a corporate network is by stealing a user's corporate credentials from their Smartphone device when they’re connected khổng lồ không lấy phí Wi-Fi. Those credentials would be secure on paid Wi-Fi.
The popularity of Bring Your Own Device (BYOD) policies compounds the threat of không tính phí Wi-Fi as well. In the past, corporate-issued desktops were the norm; and IT controlled software và antivi khuẩn applications on those computers as well as established firewalls for the network. But BYOD has changed the security perimeter, placing unknown operating software, applications & possibly even virut infections right onlớn corporate networks.
This isn’t idle speculation, either. An estimated 37.3 million users worldwide, & 4.5 million Americans, have already fallen victim to lớn phishing, or pharming, attempts, meaning their payment details have sầu been stolen from hacked computers, smartphones or browsers. Just watch the 6 o’clochồng news and you’ll see that statistic is only the tip of the iceberg—numerous reports indicate digital identity fraud is an increasingly common problem, as hackers & cyber-criminals become ever more adept at stealing data. The damage from those hacks cost companies around $400 billion dollars each year, according to lớn British insurance company Lloyd’s. That should be incentive sầu enough to lớn go with a secure, paid Wi-Fi solution.
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Productivity
As a CEO, I’m always looking for ways to improve sầu productivity, and that means keeping my employees connected outside of the office. Contrary khổng lồ popular opinion, free Wi-Fi is not ubiquitous: locating usable free Wi-Fi hotspots takes effort, which means I thua kém productive time when my employees are unable to connect. In a software company, when employees can’t connect, they can’t work. And when they can’t work, they don’t contribute.
Actively searching for a usable, không lấy phí Wi-Fi connection isn’t the only cost associated with free Wi-Fi. Most không lấy phí Wi-Fi introduces numerous other inconveniences such as pop-ups, spam mails, session time-outs và slow speeds from congested networks—just think of the miễn phí Wi-Fi experience at your local coffee siêu thị. These inconveniences cut directly into productive sầu time.
Similarly, in the numerous locations where không tính phí Wi-Fi is limited or non-existent, your business loses even more productive hours. The best example is air travel: if your employees rely solely on free Wi-Fi, they won’t be able to access in-flight Wi-Fi, which always requires payment. The productive time you thất bại when your team is in the air could be significant, especially if they travel often and for long distances.
Paid Wi-Fi, on the other hvà, allows you to lớn stay connected wherever you are. Think of the typical unlimited cellular plan: unlimited data, unlimited devices, & unlimited time. The larger carrier plans cover you pretty thoroughly when you are lvà bound in the States. With paid Wi-Fi, you are granted access lớn the terrestrial footprint plus in-flight coverage, plus better chất lượng of service for high bandwidth applications.
Cost
Opting for a paid Wi-Fi plan also helps simplify your mobility expenditures. Just lượt thích with unlimited cellular plans, unlimited Wi-Fi gives CFOs & CIOs much-needed visibility inlớn thiết bị di động connectivity costs: past, present & future. An added benefit is that employees don’t incur international roaming charges as with 3G/4G plans.
If you rely on miễn phí Wi-Fi, you keep those stakeholders in the dark—busy tracking down, then wading through, expense reports for roaming charges, day passes and “freemium” Wi-Fi at airports and hotels.
Quality
On the topic of airport and hotel Wi-Fi, you might be protesting, “aren’t they miễn phí anyway?” Well, they actually operate on a two-tier “freemium” Model. Airport Wi-Fi requires users to pay if they wish to lớn remain online longer than the 30-minute maximum. Hotel Wi-Fi often necessitates payment for an improved user experience. Although even the top hotel chains offer miễn phí Wi-Fi, they reserve sầu high-chất lượng Wi-Fi for their paying customers. And the free Wi-Fi they do dole out is notorious for its low quality, meaning your điện thoại employees will likely be unable khổng lồ access cloud-based apps, tải về video content, or make calls over Wi-Fi.
Conclusion
We all rely heavily on Wi-Fi in our day-to-day lives, especially di động professionals. As điện thoại data explodes, accessing reliable Wi-Fi is no longer optional for your mobile professionals. They need to connect to secure, reliable, always-on Wi-Fi, which means putting paid Wi-Fi as the cornerstone of your mobility strategy makes the most sense for your business.
Chuyên mục: Đầu tư
